Roof Works of Texas — Project Resume

Project Overview

Roof Works of Texas is a complete digital platform built for a DFW-based roofing contractor — encompassing a public-facing lead generation website and a private admin panel that manages every stage of the business lifecycle from lead capture to final payment. The system replaces off-the-shelf CRM, estimating, and field management software with a custom-built, fully integrated stack purpose-built for residential and commercial roofing.

Founded 2013. The platform covers storm chasing operations, insurance claim pipelines, canvassing zones, direct mail and SMS outreach, IVR call routing, digital estimate delivery, e-signature contracts, subcontractor management, cash flow modeling, and real-time storm radar — all in a single unified system.

Public Website — roofworksoftexas.com

Site Pages

Home — hero, trust bar, services, before/after, reviews CTA
Services — residential, commercial, hail/wind, flat roof
Commercial — commercial-specific landing page
Financing — third-party financing CTA
Gallery — project photo gallery with filtering
Reviews — Google review integration
Our Process — 5-step inspection-to-install flow
FAQ — SEO-optimized Q&A accordion
Service Areas — DFW city coverage pages (CityPage template)
Storm Map — live NOAA radar + hail history
Blog — dynamic post pages
Estimate — public estimate request form
Contact — contact form with PHP mailer
About — company story and credentials

Key Features & Integrations

Storm Map — MapLibre GL, live NOAA SPC hail reports, MRMS radar overlay
Storm history database — 89-day backfill, daily auto-update via cron
BeforeAfter slider — interactive job photo comparison
ServiceAreaMap — coverage radius visualization for SEO city pages
InspectionPoints — animated inspection feature callouts
ProductSlider — GAF product catalog carousel
ConsentBar — TCPA-compliant SMS opt-in consent
WhatsAppButton — floating direct-contact button
PHPMailer — form submissions + auto-reply
GA4 tracking (G-QWB6M40EBM)
Google Search Console verified + sitemap.xml
BBB Accreditation + GAF Certified badges

Admin Panel — admin.roofworksoftexas.com

A private Next.js 14 application deployed on VPS with session-based authentication. Covers the full roofing business lifecycle — from first contact through final payment — plus storm intelligence, outreach automation, and financial reporting.

CRM & Leads

Lead capture + manual entry
Customer profiles with activity log
Customer documents vault
Prospect pipeline view
Review request automation
Real-time notifications
Business directory module

Estimates & Jobs

Quick estimate builder
Line item master library
Full estimate management
Change order workflow
Job lifecycle tracking
Job cost tracking per project
Material order management

Insurance Claims

Claim creation + status tracking
Inspection report builder
Inspection photo upload
Manufacturer docs library
Document packet builder
EV (Estimated Value) reports
Digital estimate delivery portal

Finance Module

Invoice creation + delivery
Manual invoices system
Payment schedule builder
Payment recording
Bank transaction sync (Plaid)
Expenses tracker
Recurring expenses
Mileage log
Tax module
Campaign cost tracking
Revenue dashboard
Cash flow projections
Accounting summary

Field & Scheduling

Field operations dashboard
Job scheduler / calendar
Subcontractor management
Subcontractor documents
Job canvass map
Job photo upload + gallery
IVR call log (Retell AI)
Call center dashboard
SMS conversation inbox
SMS replies + DNC list
Notifications center

Digital Documents

E-signature contract portal (/sign/[token])
Public estimate report (/report/[token])
Document packet builder
Packet email delivery
Invoice reminders
Manufacturer docs library
Inspection photo sets
Customer document vault

Storm Operations Module

The crown jewel of the admin panel. A 10-page storm intelligence and deployment system built around DFW hail events — from detection to door-knock to close.

Storm Intelligence

Storm Dashboard — hail event overview + KPIs
DFW Data — historical storm grid with SWDI 1km cells
Storm Map — satellite/dark/streets basemap + MRMS MESH overlay
NOAA SPC observer reports + SWDI radar grid
89-day storm history DB, daily cron auto-update
Target map — pinpoint addresses in hail impact zones
Storm history table — browse/filter all historical events

Storm Deployment

EV Batch — bulk expected value scoring of storm prospects
Canvass planner — zone-based door-knock assignments
Campaign manager — outreach campaign creation + tracking
Operations dashboard — rep activity + deployment status
Pro Forma — storm job financial modeling
ROI calculator — campaign return on investment
Playbook — storm response SOP and guides

Outreach & Marketing Automation

Direct Outreach

Outreach template builder
Outreach campaign scheduler
Automated outreach run engine
Outreach history log
DNC list management
Business outreach module
Prospects pipeline integration

Parcel & Zone Targeting

Parcel map — TCAD property pin visualization
Zone builder — draw custom canvass territories
Zone map — geographic zone overlay
Owner name + address pull from appraisal district
Outreach send interface — bulk mail/SMS dispatch
IVR integration (Retell AI) — inbound call routing
Custom IVR audio recordings per campaign

Analytics & Reporting

Business Intelligence

Main dashboard — revenue KPIs, lead counts, job status
Analytics module — custom reporting views
Revenue dashboard — MRR, YTD, All Time
Cash flow projections — monthly modeling
Funnel view — lead-to-close conversion tracking
Campaign cost vs. revenue attribution
RWCR company overview module

Operational Reporting

Job cost breakdown per project
Subcontractor payment tracking
Mileage log + expense reports
Tax summary module
Bank transaction reconciliation
Inspection report archive
Storm ROI by campaign

Admin Panel Route Map (50+ Routes)

/admin/dashboard

/admin/leads

/admin/leads/new

/admin/customers

/admin/customers/[id]

/admin/prospects

/admin/quick-estimate

/admin/estimates

/admin/estimates/[id]

/admin/jobs

/admin/jobs/[id]

/admin/jobs/[id]/canvass

/admin/inspections

/admin/inspections/[id]

/admin/claims

/admin/line-items

/admin/document-packets

/admin/photos

/admin/finance

/admin/finance/bank

/admin/accounting

/admin/cashflow

/admin/revenue

/admin/expenses

/admin/manual-invoices

/admin/manual-invoices/[id]

/admin/manual-invoices/new

/admin/mileage

/admin/tax

/admin/campaign-costs

/admin/scheduler

/admin/field

/admin/subcontractors

/admin/call-center

/admin/sms

/admin/storm

/admin/storm/target

/admin/storm/campaigns

/admin/storm/canvass

/admin/storm/dfw-data

/admin/storm/ev-batch

/admin/storm/operations

/admin/storm/pro-forma

/admin/storm/roi

/admin/storm/playbook

/admin/outreach

/admin/outreach/parcels-map

/admin/outreach/send

/admin/outreach/zones

/admin/outreach/zones/map

/admin/business-outreach

/admin/analytics

/admin/funnel

/admin/reviews

/admin/docs

/admin/guide

/admin/settings

/admin/rwcr

/admin/notifications

/sign/[token]

/report/[token]

Database Schema — 51 Models (Prisma ORM)

admin_users

admin_sessions

customers

customer_documents

customer_activity

line_item_master

estimates

estimate_line_items

payment_schedule

contract_signatures

change_orders

change_order_items

invoices

payments

jobs

insurance_claims

job_photos

review_requests

outreach_templates

storm_prospects

outreach_history

outreach_scheduler

outreach_runs

inspection_reports

inspection_items

inspection_photos

manufacturer_docs

ev_reports

material_orders

manual_invoices

manual_invoice_items

manual_payments

job_costs

business_directory

subcontractors

subcontractor_docs

expenses

mileage_log

recurring_expenses

document_packets

estimate_packet_sends

storm_history

invoice_reminders

plaid_items

bank_transactions

retell_calls

campaign_costs

dnc_list

admin_notifications

sms_log

sms_replies

ivr_calls

Full Tech Stack

Public Website

React 18 Vite React Router MapLibre GL PHP / PHPMailer Hostinger FTP Google Fonts GA4 Search Console sitemap.xml .htaccess SPA routing NOAA SPC API Iowa State MRMS WMS

Hosting Architecture

Hostinger Shared (public) VPS 72.60.43.168 (admin) Nginx reverse proxy PM2 process manager Let's Encrypt SSL SCP deploy (no git)

Admin Panel

Next.js 14 TypeScript Prisma ORM SQLite (dev.db) Next Auth / sessions Tailwind CSS Plaid API Retell AI (IVR) Twilio SMS Hostinger SMTP MapLibre GL NOAA SWDI API TCAD Parcel API

External Services

Plaid (bank sync) Retell AI (IVR) Twilio (SMS) NOAA SPC + SWDI TCAD Property Data BatchData Google Reviews