Project Overview

Paloma Home Services is a neighborhood handyman service website for the Little Elm / Paloma Creek area of North DFW, built as a high-conversion local SEO landing site with a companion Next.js admin panel. The public site is a static HTML build optimized for local search — targeting "handyman Little Elm TX," "TV mounting," and related terms — with complete LocalBusiness JSON-LD schema, Google Maps embed, photo gallery, and a PHP contact/quote form. The admin panel manages leads, scheduling, invoices, and client communications with Stripe, Twilio, and Nodemailer integration.

Static HTML / CSSPHP Contact FormLocalBusiness Schema Next.js Admin PanelPostgreSQLPrisma ORM StripeTwilio SMSNodemailer Oswald + Inter FontsLocal SEOLinux VPS / Nginx

By the Numbers

10+

Service
Types

5+

DFW Cities
Served

Schema

LocalBusiness
JSON-LD

Admin

Next.js
Panel

7 Days

7am–7pm
Operations

Platform Features

Public Website & Lead Gen

TV mounting, AV setup, flooring, tile, painting, fencing services
Photo gallery showcasing completed jobs in Paloma Creek area
PHP quote/contact form wired to email notification
Google Maps embed showing service area coverage
Click-to-call 940-241-8244 prominently placed throughout
Service area pages: Little Elm, The Colony, Frisco, Prosper, DFW

Local SEO Architecture

LocalBusiness JSON-LD schema: address, phone, hours, service types
GeoCoordinates schema (33.1623, −96.9374) for map pack eligibility
OpeningHoursSpecification: Mon–Sun 7am–7pm
areaServed schema for Little Elm, The Colony, Frisco, Prosper, DFW
Canonical URL, Open Graph, and Twitter Card meta tags
Keyword-targeted title: "handyman Little Elm TX / Paloma Creek"

Admin Panel (Next.js)

Lead and client database (PostgreSQL via Prisma)
Job scheduling and appointment tracking
Invoice creation and payment status tracking
Stripe payment integration for deposit collection
Twilio SMS for appointment reminders and follow-ups
Nodemailer email notifications for quotes and job updates

Technical Build

Static HTML/CSS/JS — fast, zero framework overhead for public site
Oswald + Inter Google Fonts for professional service brand feel
Favicon, Apple Touch Icon, and OG image configured
PHP submit.php for server-side form handling on shared host
Admin panel: Next.js App Router, Prisma, bcrypt auth, JWT sessions
Nginx serving static files directly — minimal resource footprint

Technology Stack

Public Site

Static HTML · CSS3 · Vanilla JS · PHP (form handler) · Oswald + Inter fonts · Google Maps embed · LocalBusiness JSON-LD

Admin Panel

Next.js App Router · React · TypeScript · Tailwind CSS · Prisma ORM · PostgreSQL · Bcrypt · JWT auth · Lucide Icons

Integrations

Stripe (deposits + invoicing) · Twilio SMS (reminders) · Nodemailer SMTP (quote + job notifications) · pdfkit (invoices) · Papaparse

Infrastructure

Linux VPS · Nginx (static + Node reverse proxy) · PM2 (paloma-admin) · SSL / Let’s Encrypt · Docker (PostgreSQL)

Key Deliverables

Local SEO-optimized static site targeting Little Elm handyman search terms
Complete LocalBusiness JSON-LD schema with GeoCoordinates and service area
PHP contact/quote form with server-side email notification
Photo gallery, Google Maps embed, and click-to-call CTA placement
Next.js admin panel: leads, scheduling, invoicing, client communications
Stripe deposit collection and invoice payment tracking
Twilio SMS appointment reminders and Nodemailer quote/job notifications
Nginx serving static files with zero-overhead for maximum Core Web Vitals scores