Project Overview

OOH Ada Media is a full-service out-of-home and digital advertising platform spanning 55 advertising formats across 300+ US cities. Built as a white-label agency platform, it enables businesses to request quotes for any format — from highway billboards and transit shelters to coffee cup sleeves, bar coasters, and gas pump toppers — through an online quote wizard. The backend handles lead capture, Stripe billing, media planning tools, and automated email/SMS follow-up. A companion admin panel manages inventory, leads, proposals, and campaign tracking. Built on top of a shared codebase also powering 10K Advertising Inc.

Next.js 15TypeScriptPostgreSQL Prisma ORMStripeTwilio SMS NodemailerLeaflet MapsjsPDF Google Maps APIPapaparse CSVLinux VPS / PM2

By the Numbers

55

Ad
Formats

300+

US
Cities

Free

Creative
Design

2

White-Label
Brands

Full

Lead
Pipeline

Platform Features

55-Format Ad Inventory

Highway billboards, digital billboards, transit shelters, bus wraps
Ambient media: coffee cup sleeves, bar coasters, gas pump toppers, pizza boxes
Airport advertising, mall kiosks, stadium signage, gym screens
Interactive quote wizard: format selection → city → duration → budget
Free creative design included with every campaign
Media planning tools with reach and impression estimates

Lead Pipeline & CRM

Online quote request form wired to PostgreSQL lead database
Twilio SMS instant notification to sales rep on new lead
Automated Nodemailer email follow-up sequences
Lead status pipeline: New → Contacted → Proposal → Closed
Admin lead management with filter, notes, and status updates
CSV import/export for bulk lead management via Papaparse

Mapping & Market Intelligence

Interactive Leaflet map showing billboard inventory by city
Google Maps API integration for geocoding and location search
Market-level coverage pages (300+ city landing pages for SEO)
OSM data import for billboard location enrichment
Geographic coverage filter by state, DMA, and metro area
Real estate and commercial broker partnership pages

Admin, Billing & Proposals

jsPDF and jspdf-autotable for professional media proposals
pdfkit for contract and insertion order generation
Stripe payment integration for campaign deposits and billing
Admin inventory management with billboard name fix scripts
White-label config: same codebase powers OOH Ada and 10K Advertising
Campaign tracking dashboard with status and delivery reporting

Technology Stack

Frontend

Next.js 15 · React · TypeScript · Tailwind CSS · Leaflet / React-Leaflet · Google Maps API · Lucide Icons

Backend & Data

PostgreSQL · Prisma ORM · JWT auth · Bcrypt · Papaparse CSV · Axios · OSM data import scripts · Geocoding pipeline

Integrations

Stripe billing · Twilio SMS · Nodemailer SMTP · jsPDF + autotable · pdfkit · Google Analytics Data API · Anthropic AI

Infrastructure

Linux VPS · PM2 · Nginx · SSL · White-label env config · OSM geocoding pipeline · City landing page generation

Key Deliverables

55-format OOH advertising platform with online quote wizard and media planning tools
300+ city coverage with SEO-optimized market landing pages
Lead pipeline: Twilio SMS alerts, automated email follow-up, status tracking
Interactive Leaflet map with Google Maps geocoding for inventory visualization
jsPDF + pdfkit professional proposal and insertion order generation
Stripe billing integration for campaign deposits and payment tracking
White-label architecture: same codebase deployed as OOH Ada Media and 10K Advertising
Admin inventory management with CSV import/export and bulk data tools